Make HSA/FSA payments your next revenue driver
Increase AOV by 50% and checkout conversion by 30% with the only HSA/FSA payments infrastructure built for top health and wellness brands.
Maximize Your Checkout
Flex is trusted by thousands of leading brands across the health and wellness industry
Transform checkout. Drive more revenue.
See what leading brands achieve by accepting HSA/FSA payments with Flex.
More shoppers complete checkout with HSA/FSA
Customers spend more using health benefit funds
Fewer returns when buyers use pre-tax dollars
Of customers said they'll return because of HSA/FSA
Your all-in-one HSA/FSA payments infrastructure
Everything you need to accept HSA and FSA payments and support complex enterprise operations at scale.
Seamless HSA/FSA Payments
Accept HSA/FSA payments in-app or on your website. Flex handles the complexity and compliance for your business.
Simplified HSA/FSA Eligibility
Manage HSA/FSA eligibility before and after purchase, with physician-reviewed Letters of Medical Necessity when required.
Subscriptions
Unlock recurring HSA/FSA revenue with subscription payments.
Split Payments
Let customers split HSA/FSA payments with another method.
Off-Session Payments
Save payment methods for seamless future charges.
Reimbursements
Enable customers to easily submit HSA/FSA reimbursements.
Advanced Analytics
Track HSA/FSA performance to understand customer behavior and drive more revenue.
Streamlined Reporting & Exports
Generate HSA/FSA reports to track performance, reconcile transactions, and drive decisions.
Equinox at our core has always had a focus on preventive health and longevity. This is why we're excited about our partnership with Flex, which supports healthcare-aligned services without compromising the member experience.
Parinda Muley
Strategy & Commercial Leader
Flexible integration for modern e-commerce
Integrate Flex into your existing stack, support complex operations, and unlock new revenue with HSA/FSA payments.
API-first and fully customizable
Flex integrates seamlessly with your tech stack, from custom checkouts to Shopify. Our HSA/FSA payments infrastructure adapts to how you sell.
Built for enterprise scale
Handle high SKU counts, large transaction volumes, and evolving business models with infrastructure designed for enterprise brands.
Fast, reliable implementation
Get up and running quickly with clear docs and a proven integration process.
Hands-on support
Support for your team and your customers, from integration to ongoing operations.
A new revenue channel
Flex connects you to high-intent HSA/FSA customers to drive new revenue.
Integrate with any checkout or payment system
Flex works with your existing checkout and payment systems, so you can start accepting HSA/FSA with ease.
See why leading brands choose Flex
See how health and wellness brands are unlocking new revenue with HSA/FSA through Flex.
View Case Studies“Flex empowers our customers to invest in fitness using their HSA/FSA funds.”
Michael Maas
Chief Sales Officer
“Our partnership with Flex helps make holistic wellness more accessible to everyone.”
Natasha Trindall
General Manager
“We chose Flex because it offers the most comprehensive solution for enabling HSA/FSA payments.”
Lisa Thorson
Director Regulatory Affairs
“Flex improved our conversion rate and added trust at checkout.”
Raechelle Hoki
VP of Marketing
“Since the launch of this collaboration, we've seen a notable increase in HSA/FSA transactions, driving both customer satisfaction and revenue growth.”
Forrest Smith
CEO and Co-founder
“Flex helps make cutting-edge fitness more affordable and accessible.”
Ulrich Dempfle
Co-founder
Flex HSA/FSA payments frequently asked questions
Find answers about accepting HSA and FSA payments, and how Flex helps grow your business.

Start accepting HSA/FSA payments to drive more revenue
- Identify if you need payments or reimbursements
- See how Flex looks in your checkout flow
- Easily integrate Flex with no changes to your stack