Forme partnered with Flex to help customers recognize its posture-correcting apparel as a health solution and easily use HSA/FSA funds. Since launch, Forme has seen 18–20% higher AOV on Flex orders and over 1,000 repeat purchases.
Kindred Bravely partnered with Flex to make their nursing and maternity essentials more accessible by enabling moms to pay with HSA/FSA funds directly at checkout. Since launch, the brand has processed 5,500+ Flex orders with a 23% higher AOV, helping thousands of moms save money on the products they need most.
Chilipad by Sleepme, a leader in sleep technology, wanted to make their premium cooling sleep systems more accessible to customers using pre-tax health benefits. By integrating Flex, they added HSA/FSA payments directly at checkout and launched an omnichannel campaign using Flex’s marketing guides—helping convert interest into action.
AMMD by Amy Myers MD, a supplements company, grew their Average Order Value (AOV) by by 2.5X when they started accepting HSA and FSA payments.
Within the first two months of launching Flex, Airdog saw a 20% lift in overall conversion rates, directly addressing the sales barrier that had been limiting growth. In addition, Average Order Value (AOV) increased by 10%, as customers were able to invest in higher-end models. Payments through Flex ultimately made up 10-15% of Airdog’s revenue.
By listening to their customers, this company created a better orthopedic shoe and increased their AOV too.
Nanobébé integrated Flex to offer parents a seamless way to use their HSA and FSA dollars directly at checkout, reducing friction and boosting customer confidence. After announcing the feature, their email achieved a 42% open rate and drove orders with an average order value 60% higher than their site’s typical AOV.
Trainwell stands alone by offering affordable personalized workout plans 🏋🏻, one-on-one online training, and the option to pay with HSA and FSA.